On arranged introductions, and love marriages

Anuradha Gupta, marriages founder and CEO of Vows for Eternity, exemplifies the best of both worlds—she is an empowered American-Indian as well as a strong believer in being rooted to one’s traditions and values. Her work follows her personality—she has an innate ability to connect with people and infuse her positive approach to living life.

marriages

Anuradha’s diverse background, along with an MBA and a degree in psychology, uniquely equips her to understand different personalities, a skill that is critical in finding the right partner. Here, she zooms in on the processes of her matchmaking firm, expresses her views on arranged introductions, love marriages and much more.

What does Vows for Eternity do?

We are a global, bespoke, confidential matrimonial search firm headquartered in New York City with an established presence in Mumbai, Delhi and London. We match members with other compatible individuals based on similar mindsets, values and personalities. Given our strong focus on quality over quantity, there is unapologetic ally a stringent eligibility criteria. Getting to know the members personally to better understand what they value most, their insecurities, their views on what they want from life and their lifestyle forms the foundation on which we build. Once the things that really matter are defined, only then can one truly have a shot at being connected to someone who can be a partner in the true sense.

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Tell us more about your members

Our members consist of well-educated, progressive, well-travelled global Indians and NRIs primarily in the 24-48 age group. They could be self-made individuals, successful professionals, celebrities or industrialists. The common thread between them all is that they are very serious about marriage, not because they are incomplete on their own but because they want to share their life with someone they truly connect with. We have members who have never been married, as well as those looking at finding love again and believing that companionship and friendship is the core of any meaningful relationship. Although we offer a variety of memberships, confidentiality and conversationalist remain consistent across the board.

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What’s your take on arranged vs. love marriages?

I believe love, friendship, companionship and trust form the foundation of a good marriage. We have never had an arranged marriage take place—we believe only in arranged introductions. It’s very important for two people to get to know each other and be comfortable with each other before they take the next step. Today, more than ever before, this holds true.

Describe your signature service

The Privilege Suite membership is designed for those who expect ‘nothing but the best’ in life and for whom success and affluence are a given. This offering has no time limit and sets the bar very high for maintaining confidentiality and guarding the privacy of our members who tend to be industrialists, celebrities and extremely successful professionals.

Given the nature of what you seek—a compatible partner who will become your confidant and soulmate—this search tends to be slow. I personally handhold our members through the process. Meeting people personally, spending time getting to know them and better understand what they value and want in life forms the foundation. Only once the things that really matter are defined, can one truly have a shot at finding a true ‘partner’.