Netflix has been at the helm of its game in India. The OTT platform has been regularly releasing Original series one after another in order to keep the Indian audiences hooked. The second season of Sacred Games is next much awaited series in the country that is set to launch on August 15.
The brand is leaving no stone unturned in communicating with the audiences. Over last few months, it has been effectively using Twitter as a medium to establish its quirky positioning.
In the latest development, the OTT platform launched a series of tweets where it compared several popular Bollywood actors to food items. It drew a rhyming from their names to popular food dishes. Some of the popular Bollywood actors in the series of tweets included Purab Kohli, Shah Rukh Khan, Kubra Sait, Vicky Kausal, Rajkumar Rao.
As a result, people started sharing the names of their favorite film and television stars and drew parallels between their names and food items. The tweets continued for a while and fans enjoyed the engagement.
The tweets were aimed at drawing the attention of the users to the platform and informing them about the newest releases on it.
Over last few months, Netflix India has really upped its quirkiness on Twitter. The OTT platform is using every moment, be it Mumbai Rains, Ind vs NZ, Icc World Cup, FaceApp, and others.
The platform is directly trying to communicate with its audiences to engage with them. It is urging them to respond on such quirky tweets to keep the conversation going on.
Some of the tweets are like ‘Tell Netflix what song is on your mind’, ‘What are you watching when you friends ditch you’ and others like this.
Interestingly, the tweets are not just broadcast of developments on the Netflix India but they are attempting to reflect the mood of its audiences. The brand keeps in mind to create tweets that are in a good taste and are not hurting any sentiments or feelings. With the help of influencers and active Twitterati’s, Netflix has been managing to get quick responses to such moments.
Netflix has been in India for a while and is working hard to build a strong community of audiences. The ad free platform recently launched its tailor-made plan for India which is at Rs 199 per month. This is our fourth Indian plan, in addition to the existing basic, standard and premium plans. The brand is facing a tough competition from its global and domestic rivals both at national and regional keeping the Netflix teams awake at nights.
Netflix is investing heavily in Indian films and series across all genres and for all generations, including much-loved hits like Sacred Games, Chopsticks and Mighty Little Bheem. Thirteen new films and nine new original series are already in the pipeline.