These days, men and women are very conscious of what fashion they follow and what attire they wear. Bollywood has always exerted a tremendous influence on fashion wear in India. Celebrities set the trend for what would be in vogue in a season.
The anarkali salwar, which is a rage these days, was first featured in the film Mughal-e-Azam. Rani Mukherjee sported short kurtis in the film Bunty Aur Babli, which quickly became a hit with the girls. The tops worn by Kareena in the movie Jab we Met soon became a trend for women in the country.
Bollywood has also considerably influenced the way the saree is draped. New fashionable styles of wearing this sexy outfit have emerged over time. The modern twist to the saree has led to its resurgence among the youth. The sarees flaunted by Priyanka Chopra in the movie Dostana and Sushmita Sen in Mai Hoon Na made fabulous statements. The popular actor Rekha set the trend for Kanjiveram silk sarees with her donning the heavy resplendent fabric at every occasion. Strap blouses also gained popularity from the movies. They quickly became the trend at social events and weddings.
The market for Bollywood-inspired attire has greatly evolved over the years. Whatever dress you find your favorite actors wearing, you too can buy at affordable prices at your nearest mall. The choices that are open to consumers these days are limitless. Whether it is the bell-bottoms that became popular in the 70s and 80s, or the low waist jeans of today, Bollywood continues to exert its influence on what young India should wear. You can now buy Jab We Met patialas, Parineeta blouses, Veer Zara suits and so on.
The Indian male now sport designer wear, trendy hairstyles and are better groomed thanks to the fashion statements made by actors such as Arjun Rampal, Shahrukh Khan, Ranbir Kapoor, Abhishek Bacchan, Shahid Kapoor, and Hrithik Roshan in their films. Several leading designers choose to introduce their designs through films instead of the ramp. This has led to the actors sporting more fashionable outfits in films than before.
Bollywood has always played a major role in the life of Indians no matter which part of the world they reside in. The trends set by the Hindi films can be found all over the country. Going by the huge popularity of the outfits, it seems Bollywood will continue to affect the fashion sensibilities of the Indian masses for a long time.