It’s not every day that you meet fashion designers who believe in minimalism and yet create a striking statement. When we met designer Shweta Kapur, we were immediately drawn to her. Be it her casual-chic outlook or her love for monochrome, there’s so much about her that every girl can relate to.
The 28-year-old designer whose creations have been scorching the ramp for the past few years believes that sporty is the new sexy. She graduated from London College of Fashion in 2011 and worked with Burberry, VPL, Nitin Bal Chauhan, and Abu Jani and Sandeep Khosla before starting her own label 431-88(the last five digits of her phone number)in 2012. Celebs like Alia Bhatt, Jacqueline Fernandez, and Diana Penty were seen wearing her designs.
Her collection is known for its urban grunge vibe and veers toward sporty & sexy while being minimalistic. Shweta believes that people can communicate and express a lot about themselves just by the way they dress. Therefore, it’s very important to give thought to what one wears during the day and while going out without compromising on comfort. And, to never forget that simplicity is the ultimate sophistication.
Discover more about Shweta Kapur and her style in this exclusive interview.
Describe your personal style in one line.
Sexy Sporty. I like to keep things fuss-free.
What’s the best thing about being a fashion designer?
One is that you are never out of clothes. But beyond that it’s amazing that you can communicate a part of who you are through clothing. A simple white shirt, the way it’s worn, can say different things on different people.
Where do you derive your fashion inspiration from?
Jack London sums it up perfectly when he says, “You can’t wait for inspiration. You have to go after it with a club”.
Do you ever feel like you have nothing to wear?
Not really. I have an unhealthy obsession with black and white which keeps my wardrobe full of staples.
Can you give us some smart shopping advice?
Always invest in key separates that can be worn with just about anything every day without looking old in 3 washes. Buy a well-fitted pair of jeans and a black leather jacket and you’ll be able to get away with murder.
What do you think are the hottest trends of the season?
Clearly the off-shoulder tops and the patchworked denim. But I’m a major fan of how kurtas and sneakers are being worn together. It just looks effortlessly cool.
If you could eradicate one fashion monster, what would it be?
Tell us about the 5 most cherished items from your closet.
High waisted black palazzos from 431-88 and white shirt from COS.